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Branding of Pre-Primary School & Day Care. Exploring franchise opportunities

Customer Brief

It is a school located in eastern Pune having about 250 students. It has facility and courses for Day-Care, Play Group and Pre-Primary. School had website and wanted to improve overall organic reach of website and define digital marketing strategy for long term

Challenge

  1. Working closely with School to get details of existing portal (domain, hosting details etc.) from vendor
  2. Mutual discussion and decision on scrapping existing website for betterment
  3. Differentiating new website responsiveness, interactive design and SEO score from existing website

Solution

Strategy:

  1. Define core values of school in coordination with School Admin and generate USP
  2. Analyzing existing website and proposing new website design
  3. Redesign website with new plugins. Included franchise model as part of website

Steps followed:

  1. Sharing data analytics of existing website and social media status
  2. Explained improvement areas for website and Social Media
  3. Design and approval of new website template
  4. Website development and content finalization
  5. Implementing SEO tags, meta-phrases etc
  6. Social Media integration
  7. Website deployment
  8. Sharing differentiating scores related to SEO compare old website
  9. Setting up all social media profiles with initial posts

Results

  1. New website SEO score improved by about 32% at the time of website launch compare to old website
  2. SEO score improving consistently month on month basis because of continuous analysis
  3. Google search results with local keywords improved significantly. Search result help to appear website from 5th page to 1st page of search results
  4. With initial social media setup and posts, school is able to make their own social media marketing for organic reach
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