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Define social media marketing strategy for engineering college

Customer Brief

A well-known engineering college wanted to implement effective social media marketing strategy at a peak time of admission cycle to improve their presence on social media among the eligible candidates.

Challenge

Reach to students for potential admission conversion through social media campaign and also upgrading overall student rank for admission.

Solution

Strategy:

  1. Laid overall short term and long term social media marketing strategy.
  2. Potential connections increase through social media.
  3. Prepared USP in coordination with college.

Steps followed:

  1. Setting metrics to track the effectiveness of the social media campaign.
  2. Identified areas, demographics and skills etc, to check potential students for admission.
  3. Creating awareness among students through presentable social media posts.
  4. Run facebook/Instagram /google ads and reached to the eligible candidates.
  5. Data analytics report on overall data received from the different social media campaign.

Results

  • Social media campaign reached to about 140k eligible candidates.
  • Interest in admission created among about 35k students.
  • Overall admission conversion and merit rank for student admission upgraded by about 7%.
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