Dental Tourism In India

Customer Brief

The client is dealing in healthcare services. They run Dental Hospital with advanced dental facility and provide top-notch comprehensive dental care to public providing a beautiful smile. The client is the top dental hospital in Gujarat committed to provide patients with superior dental health and a complete range of services.

They worked on Digital Marketing setup since decade but not satisfied with the output they get. Also the client has too much misunderstanding regarding DM tools & technique.

Challenges:

  • Building brand recognition in the international market
  • Google ads policy limited eligibility as the client services is under healthcare domain.
  • CRM integration (web-hook setup) for Lead automation.
  • Website clean- up :Reduce loading time of website as they have 1300 images on website & multiple unused third party Json-ld codes.
  • Our biggest challenge is to not only deliver international & local leads but create trust & credibility of our services as the client was not happy with their previous service provider. They were misguiding by previous team so they won’t have trust on any service provider.

Solution:

Strategy:

  • Improve SERP ranking on relevant keywords.
  • Reduce website page loading time
  • Lead Automation Setup by CRM integration
  • Remove third party Jsonld codes from website
  • Resolve URL redirection issue
  • Improve Organic traffic, Social engagements.
  • Paid Advertisement in India & International Location.
  • Competitor Analysis.

Steps Followed:

  • Integrate all SEO setup with existing website & paste codes on the backend. Integrate 3000+ relevant keywords with website for organic SEO. Compress 1300 images on website & removed unused Third party codes to reduce the page load time & add alt text to all images.
  • Resolve all issues related CRM integration and set lead automation system.
  • Update all social media platforms & Increases organic engagements.
  • Increase follower base on Facebook & LinkedIn
  • Set up Google ads for Gujrat & International location (US & UK) as per ads policy & set conversion tracking.
  • Set all SEO & Social accounts setup (Analytics, Console, GTM, GMB, FB, LinkedIn, Twitter, Instagram, Youtube) and done analysis of organic and paid performance of website. Provided all the data analysis reports of conversions (Website Leads & Call Leads)

Result:

1. Brand is organically showing  on Bing, Yahoo & Duckduckgo search engine on international location as well as there were no lead before of international patients on Dental Tourism But now they received 3 leads/ day from website as an average on International location  & Gujarat with limited eligibility by Google ads due to healthcare policy with 500+ Lead calls.

2. Successfully reduce loading time to 1 sec. Website’s SERP position on relevant Keywords is up now and it is showing  on 1st page with number of  relevant keywords organically. 3. Customer is satisfied with our performance & we managed to win their trust by our transparency in the overall process.

Challenge

Solution

Results

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