Overview
It is an international school located in Pune, India. School’s mission is to provide a resource based education with global opportunities for student’s growth and development. It has facilities of education from Pre-Primary to Secondary school. Customer has existing website and also tried digital marketing with some other vendor which was not fully successful
Challenge
Solution
Strategy :
Scratching existing website in mutual discussion with customer considering trust deficit with existing vendor
Building UI rich website with better CTA interfaces (Call To Action)
Improving parent engagement through organic reach
Setting paid campaign for promotional as well as image building posts
Steps followed :
Working with existing vendor to get access level and redevelopment of website
As due to poor response from existing vendor, it was mutually decided with customer to scrap existing website
Suitable domain name booking and developing new website
Getting approval on UI rich website
Search engine optimized content development
Added Chat-room for instant interaction with parents/students as CTA (Call To Action) to website
Blog section added to website. Counseling to teachers and admin staff of school for selecting effective topics for blogs. Teachers and parents appreciated blog section of website
Working closely with PR and admin staff to set expectations from social media
Parent engagement improvement in counseling session in PTMs
Improved organic reach through social media posts
Paid campaign set for promotional posts as well as school image building posts