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The Importance of Customer Relationship Management (CRM) in Modern Business Strategy Customer Relationship Management (CRM) is a crucial component of modern business strategy. It encompasses the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer service relationships,
Unlocking the Power of Influencer Marketing: A Comprehensive Guide In today’s digital age, influencer marketing has emerged as a powerful strategy for brands looking to expand their reach, build credibility, and engage with their target audience. Leveraging the influence of individuals with a strong online presence, influencer marketing allows brands to tap into new markets
Overview A renowned mobile and gadgets insurance company provides device protection insurance and extended warranties for electronic appliances. Despite its reputation, the company faced significant challenges in effectively selling there virtual product online. Challenge Lack of Online Presence: The company had minimal visibility on the internet, making it difficult for potential customers to discover and
