Overview
Co-working space provider in eastern Pune, India wanted to develop website and build basic digital marketing strategy for cost-effective office space aimed for working professionals, entrepreneurs and start-ups
Challenge
- Cost-effective website development
- Basic digital marketing setup, which is maintainable in long run by small organization
Solution
Strategy :
01
Competitive analysis of Co-Working Spaces in nearby area
02
Designing static website with proper “Call To Action” strategy
03
One time SEO tagging and basic Social Media integration to website
Steps followed :
01
Finalizing outline of website and Call to Action requirement
02
Static website Design, SEP tagging at beginning
03
Google business registration
04
Setting up social media profiles for Facebook, Instagram, LinkedIn, Twitter. Shared initial posts with customized images to initiate social media marketing to improve organic reach
Results
- Website is developed in record time of about 1 week
- Basic SEO and Social Media setup integrated at the time of deployment. Customer is able to manage organic reach to potential leads using Social Media and website