Overview

It is an international school located in Pune, India. School’s mission is to provide a resource based education with global opportunities for student’s growth and development. It has facilities of education from Pre-Primary to Secondary school. Customer has existing website and also tried digital marketing with some other vendor which was not fully successful

Challenge

• Customer was not having any access level from existing vendor fro website activities, so it was difficult to get access from existing vendors
• Social media credentials (Facebook) was hacked
• Setting expectations on campaigning and graphics requirement

Solution

Strategy :

• Scratching existing website in mutual discussion with customer considering trust deficit with existing vendor
• Building UI rich website with better CTA interfaces (Call To Action)
• Improving parent engagement through organic reach
• Setting paid campaign for promotional as well as image building posts

Steps followed :

• Working with existing vendor to get access level and redevelopment of website
• As due to poor response from existing vendor, it was mutually decided with customer to scrap existing website
• Suitable domain name booking and developing new website
• Getting approval on UI rich website
• Search engine optimized content development
• Added Chat-room for instant interaction with parents/students as CTA (Call To Action) to website
• Blog section added to website. Counseling to teachers and admin staff of school for selecting effective topics for blogs. Teachers and parents appreciated blog section of website
• Working closely with PR and admin staff to set expectations from social media
• Parent engagement improvement in counseling session in PTMs
• Improved organic reach through social media posts
• Paid campaign set for promotional posts as well as school image building posts

Results

• New website SEO score improved by about 65% at the time of website launch compare to old website
• Customer satisfaction level is very high because of transparency in overall process compare to their earlier vendors
• Local SEO (location based) improved drastically. Google search results with local keywords improved and website starts appearing from 12th page to 1st page in search results
• Parent’s engagement on social media by about 350% in first four months