About the Project

VM3 Tech Solutions LLP partnered with a growing agriculture business operating in both plant cultivation and seed production, serving B2B and B2C customers across India.

Prior to the engagement, the business had a turnover of ₹2–3 Crores and limited digital presence.

Objective

The primary goals were to:

• Build a modern, fast, and scalable website.
• Establish a strong digital identity for multiple business verticals.
• Enable smoother operations, lead generation, and customer engagement.
• Provide guidance for exports and international market expansion.

Challenges

The business faced several hurdles:

• Operating from rural areas with limited technology adoption.
• Minimal digital visibility and online awareness.
• Need to clearly differentiate two business segments — plants and seeds — under a unified brand.
• Lack of a structured distributor network and lead management system.
• Limited experience in export compliance and global business processes.

VM3’s Approach

VM3 implemented a comprehensive digital and business strategy:

1. Website Development & Optimization
   • Developed a WordPress website optimized for speed, scalability, and SEO.
   • Created clear product segmentation for improved navigation.
2. Branding & Rebranding
   • Enhanced brand identity to build recognition and credibility.
   • Established a consistent voice and visual identity across digital platforms.
3. Business Model Structuring & Export Guidance
   • Set up a structured distributor network for B2B growth.
   • Guided the team on export procedures, documentation, and international market strategy.
4. Lead Generation & Performance Tracking
   • Integrated forms, analytics, and lead capture mechanisms for B2B and B2C customers.
   • Enabled the business to measure marketing performance effectively.

Results

Within just two years, the business achieved:

• Revenue growth: from ₹2–3 Crores to ₹20 Crores
• Leads generated:
  • Marigold: 1,093
  • Other products: 7,817
• Improved website speed and scalability
• Enhanced brand recognition in domestic and international markets
• Streamlined B2B, B2C, and export operations

Impact

Through a combination of digital transformation, branding, and strategic guidance, VM3 helped the business:

• Bridge the technology gap and modernize operations.
• Expand its customer base and distributor network.
• Achieve rapid business growth and enter new export markets.

This project highlights VM3’s expertise in turning traditional businesses into digitally empowered market leaders.