Overview
It is a school located in eastern Pune having about 250 students. It has facility and courses for Day-Care, Play Group and Pre-Primary. School had website and wanted to improve overall organic reach of website and define digital marketing strategy for long term
Challenge
- Working closely with School to get details of existing portal (domain, hosting details etc.) from vendor
- Mutual discussion and decision on scrapping existing website for betterment
- Differentiating new website responsiveness, interactive design and SEO score from existing website
Solution
Strategy :
- Define core values of school in coordination with School Admin and generate USP
- Analyzing existing website and proposing new website design
- Redesign website with new plugins. Included franchise model as part of website
Steps followed :
- Sharing data analytics of existing website and social media status
- Explained improvement areas for website and Social Media
- Design and approval of new website template
- Website development and content finalization
- Implementing SEO tags, meta-phrases etc
- Social Media integration
- Website deployment
- Sharing differentiating scores related to SEO compare old website
- Setting up all social media profiles with initial posts
Results
- New website SEO score improved by about 32% at the time of website launch compare to old website
- SEO score improving consistently month on month basis because of continuous analysis
- Google search results with local keywords improved significantly. Search result help to appear website from 5th page to 1st page of search results
- With initial social media setup and posts, school is able to make their own social media marketing for organic reach