Overview
It is a school located in eastern Pune having about 250 students. It has facility and courses for Day-Care, Play Group and Pre-Primary. School had website and wanted to improve overall organic reach of website and define digital marketing strategy for long term
Challenge
Solution
Strategy :
01
Define core values of school in coordination with School Admin and generate USP
02
Analyzing existing website and proposing new website design
03
Redesign website with new plugins. Included franchise model as part of website
Steps followed :
01
Sharing data analytics of existing website and social media status
02
Explained improvement areas for website and Social Media
03
Design and approval of new website template
04
Website development and content finalization
05
Implementing SEO tags, meta-phrases etc
06
Social Media integration
07
Website deployment
08
Sharing differentiating scores related to SEO compare old website
09
Setting up all social media profiles with initial posts