Objective :
A confidential, venture-backed B2B SaaS provider headquartered in north America, serving 2,000+ enterprise customers with real-time data‑security
Challenges :
Outdated UX & UI : Legacy site built in 2017 lacked mobile responsiveness and visual appeal.
Content Bottlenecks : Marketing relied on developers for every
update; average turnaround 3 days.
Fragmented Lead Capture : Forms were not integrated with
Salesforce, causing data loss and manual entry.
Rising Support Load : No self‑service options; repetitive tier‑1
queries overwhelmed agents.
Solution
- Discovery & KPI Alignment :
Conducted heuristic audit, GA4 deep‑dive and stakeholder
workshops to lock KPIs: <2.5 s load, <40 % bounce, +75 % leads. - Experience‑First UI/UX Redesign : 2.1 Crafted atomic design system in Figma; 100+ reusable components. 2.2 Mobile‑first layouts, WCAG 2.1 AA compliance. 2.3 Subtle Lottie & SVG micro‑animations guiding users to CTAs.
- AI Agent Development : Custom GPT‑4 support bot trained on 850+ FAQs & docs. Inline overlay; escalates to live chat when confidence < 0.8. Deflected 60 % of tier‑1 tickets in the first 30 days.
- Headless CMS Enablement : Implemented Strapi on AWS (multi‑AZ, autoscale). Workflows for Blogs, Case Studies, Careers with role‑based approvals. Content publishing cycle cut from 3 days to 4 hours.
- Salesforce Integration : Re‑engineered Web‑to‑Lead forms with validation & progressive profiling. Apex‑triggered workflows for auto‑assignment by territory & score. Achieved 100 % data fidelity across Marketing & Sales clouds.
- Performance & DevOps : Next.js static exports served via AWS CloudFront, Brotli compression. CI/CD: GitHub Actions → AWS Amplify; average deploy < 6 min.
| Metric | Before | After | Results |
| Avg. Page Load | 3.8 s | 2.0 s | ‑47 % |
| Bounce Rate | 58 % | 34 % | ‑24 pp |
| Avg. Session Duration | 1 m 12 s | 1 m 42 s | +42 % |
| Organic Traffic (6‑mo) | 26 k | 43.7 k | +68 % |
| Qualified Leads / mo | 110 | 242 | +120 % |
| Support Tickets Deflected | — | 60 % of tier‑1 | — |
Key Features Delivered
- Interactive pricing calculator (React + Redux) drives 22 % of all demo requests.
- Animated SVG storyline on the home page boosted scroll depth by 35 %.
- Dynamic career portal synced with Greenhouse ATS via API.
- 24 % uplift in Marketing‑Qualified Leads.
- $312 K annualized savings in support headcount.
- 90 % of new content published without dev involvement.
- Google PageSpeed mobile score improved 57 → 94.
Results
- Pairing AI agents with Salesforce automation converts curiosity into pipeline.
- Micro‑animations, when purposeful, boost engagement without hurting performance.
- Headless CMS empowers marketing and preserves engineering velocity.
Client Testimonial
“VM3 didn’t just give us a new look—they delivered a revenue
engine. Our sales team now sees double the inbound volume, and
support can finally breathe. The engagement felt like an extension
of our own team.”
— VP Marketing, Confidential SaaS Client