Industry: Real Estate (Residential Projects & Plots)
Location: Pune Region
Project Duration: Ongoing
Overview
Our client, a leading real estate brand offering PMRDA-sanctioned residential projects near Hinjewadi, approached VM3 to enhance their digital presence and improve lead generation performance. The brand offers RERA-registered and NA plots near Pune, catering to customers seeking high-end residential and investment opportunities in one of the city’s most promising regions.
Challenges
The client faced multiple digital challenges, including:
- Inability to update content on the website due to technical issues.
- Low social media visibility and engagement.
- No verified Google My Business (GMB) presence.
- Difficulty in generating qualified leads for domestic and international markets.
Our Approach
VM3 implemented a comprehensive digital strategy focused on:
- Website Optimization:
- Resolved content update and backend issues.
- Enhanced SEO structure to improve search performance.
- Social Media Improvement:
- Improved brand visibility and engagement through consistent, targeted content.
- Created visually appealing creatives highlighting the project’s premium value.
- Google My Business (GMB) Registration:
- Set up and verified GMB to strengthen the client’s local online presence.
- Lead Generation Campaigns:
- Designed performance-driven campaigns on digital platforms.
- Executed offer-based and location-specific lead generation, including campaigns targeting New Jersey (NRI investors).
Results
- Website issue resolved, enabling real-time content management.
- Improved social media engagement and follower growth.
- GMB successfully registered and optimized for local discovery.
- Total leads generated: 771 (including international inquiries).
- Increased visibility among investment-focused audiences from India and abroad.
Outcome
Through a focused digital strategy, VM3 helped the client achieve a stronger online presence and consistent lead flow for premium real estate offerings near Pune. The project continues to scale, delivering measurable ROI through data-driven marketing and optimized digital performance.