Industry: FMCG – Spices & Food Products
Background
A leading food product brand based in an urban region approached VM3 to resolve critical website management and ownership challenges. The previous developer had complete control over digital assets such as the domain, hosting, and website credentials, limiting the client’s access and digital growth potential.
VM3 successfully transferred the domain ownership to the client and developed a modern, fully owned website, giving the brand complete control and flexibility for future expansion.
Challenges
- Restricted access to existing digital assets and hosting.
- Strong competition in the urban FMCG market dominated by large players.
- Limited advertising budget for high-cost metropolitan campaigns.
VM3 Strategy
- Website Revamp: Designed and launched a new website under client ownership.
- Targeted Advertising: Focused digital campaigns in suburban areas to optimize ad spend and performance.
- Channel Expansion: Established a strong distributor network in key suburban zones.
- Brand Building: Strengthened brand visibility through Facebook and Instagram campaigns.
Results
- 605 consumer leads generated during the Diwali season for masala products.
- 671 distributor leads generated through targeted digital marketing.
- Significant growth in brand awareness, market penetration, and lead quality across suburban regions.
Impact Summary
VM3’s digital-first approach helped the brand transition from limited online presence to a self-owned, scalable digital ecosystem with measurable marketing results.