Digital Marketing: SEO Search Engine Optimization
Biggest headway for digital marketing is to get place on internet searches. Getting right place in internet search can be achieved through improving organic reach (Search Engine Optimization-SEO) and through search engine advertisements (Pay per Click or Pay per Impression)
Search Engine Optimization (SEO) techniques are widely used to improve organic reach for search engines like google, Yahoo, MSN, Baidu etc.
Systematic approach with following steps for effective SEO
1. SEO Audit and Assessment:
Check your website SEO Audit report
If you want more leads and sales, you need to increase targeted traffic to your website. How you accomplish this is with search engine optimization. Check website for analytical report and confirm how search-engine-friendly it is with an SEO audit.
2. SEO COMPETITOR ANALYSIS
In order to improve your website’s organic rank, you must surpass better optimized competitor websites. Competitive analysis is critical – better information and study will yield better results.
See What It Takes to Be #1
What is it going to move ahead of your competitors in the organic search results?
Which keywords and key phrases can keep you ahead in target audience mind
Competitor website goals and how they define success
What kind of tools and technologies competitors are using
‘Calls To Action’ to convert website visitors into leads, booked jobs and sales
Other online marketing strategies including social media, pay per click, remarketing, email marketing, etc.
Never-before-seen insights and tangible recommendations you can use to leap-frog competitors in the organic search rankings
3. SEO COPY-WRITING SERVICES
When it comes to SEO, on-page content is one of the most important factors for ranking well. Many companies offers cost effective, turnkey solution for adding quality content (service pages, news, blog posts, white papers, etc.) to your website to improve your SEO and outrank your competitors.
4. LOCAL SEO SERVICES
Want More Local Business? You Need Local SEO Services.
97% of people find local services online, and 82% of smartphone users utilize search engines to find a local business. How do you connect with these consumers?
The phone book is out and search engines are in—which means you need local SEO to get found by local consumers looking online for your services. Local SEO helps to grow your business in the following four ways
Local SEO increases website rankings in local search results
It receives the highest conversion levels of all local advertising channels
It helps smartphone users to easily find your business and products
It ensures your business correctly found on Google maps and through other navigational apps
Google realized that most consumers are looking for specific services and products near them. 50% of search queries have local intent. So does your business get impacted because of local SEO? If you boost your local SEO, you’ll see more visits to your website and more leads for your company.