Objective : The goal of the project was to create a visually striking, efficient, and user-friendly website for Dureghi.com that embodies an artistic aesthetic while ensuring top-tier performance in terms of speed and accessibility.
1. Lightweight Theme for Faster Load Times
- Strategy: We employed a lightweight WordPress theme designed to minimize HTTP requests and unnecessary bloat from plugins, which helps reduce overall page weight.
- Results:
- Page Size Reduction: The final website size is reduced by 40%, improving its efficiency.
- Improved Load Speed: The website loads in under 2.5 seconds (as tested on Google PageSpeed Insights and GTmetrix).
- Performance Score: Achieved a 90+ performance score across both mobile and desktop versions.
2. Artistic Black-and-White Imagery
- Concept: The use of artistic black-and-white images was a deliberate choice to maintain a timeless, elegant design aesthetic that aligns with the brand’s identity.
- Optimization:
- Image Compression: All images were optimized using WebP format, reducing image sizes by 35-45% without compromising visual quality.
- Lazy Loading: Implemented lazy loading for images, which ensures that images are loaded only when they enter the viewport, improving initial page load speed.
- Outcome:
- Black-and-white visuals have effectively contributed to a unique brand presence, increasing user engagement and time spent on the page by an average of 20%.
3. Loading Time Decrease
- Methodology: The key focus was minimizing the load time by using efficient coding practices, limiting external resources, and leveraging browser caching.
- Techniques:
- CSS & JS Minification: Reduced CSS and JavaScript file sizes by 30% by eliminating unused code and combining files.
- Caching Strategy: Enabled browser caching and implemented a Content Delivery Network (CDN) to serve cached content to users from the nearest server.
- Defer JS Loading: Scripts were set to load asynchronously or deferred to avoid blocking the initial render of the site.
- Results:
- Achieved a 50% reduction in Time to First Byte (TTFB).
- Overall site speed improved by 1.8x, resulting in a smoother browsing experience.
4. Mobile Optimization
- Mobile-First Design: Ensured that the mobile version of the website is as performant as the desktop version by incorporating responsive design and prioritizing mobile users.
- Impact:
- Mobile Performance: The mobile site now has a 95/100 score on Google Lighthouse, making it highly optimized for smaller screens.
- Increased Mobile Traffic: After optimization, mobile traffic increased by 15%, indicating better usability on handheld devices.
Additional Outcomes:
- Reduced Bounce Rate: Improved speed and artistic design have led to a bounce rate reduction of 18%, indicating users are engaging more with the site.
- SEO Performance Boost: The optimization process helped achieve a 20% improvement in organic search rankings, resulting from the faster load times and mobile optimization.
Conclusion
The collaboration with Dureghi.com resulted in a visually appealing, lightweight, and performance-optimized website. This project successfully combined artistic design elements with a robust technical foundation, ensuring a seamless user experience across devices while significantly improving the website’s speed and performance metrics.
By balancing aesthetics and functionality, the Dureghi.com website now stands out as an excellent example of modern web design and optimization.