Enhancing Employer Branding, CSR, and Legacy for a Leading CRO Organization

Employer branding

Objective : A well-established Contract Research Organization (CRO) reached out with concerns regarding their website, which lacked professionalism and was made by inexperienced developers. Their goals were to modernize their website in three key areas:

  1. Attracting young and fresh talent to position themselves as a great employer.
  2. Highlighting their CSR activities to showcase their societal contributions.
  3. Emphasizing their 25 years of experience in the industry.

1. Establishing the CRO as an Attractive Employer

2. Highlighting CSR Activities

3. Showcasing 25 Years of Experience

Additional Outcomes:

Conclusion

This CRO’s website overhaul not only modernized their online presence but also effectively positioned them as an employer of choice, a socially responsible organization, and an industry leader with 25 years of expertise. By addressing these three critical areas, the client was able to strengthen their brand and appeal to both potential employees and partners.