Client Overview

Our client specializes in wireless communication technology, offering high-quality walkie-talkies and radios. They cater to businesses and individuals who require reliable communication solutions.

Objective

The client wanted a website that not only looked modern and professional but also made it easy to manage customer inquiries. Since many of their team members were not tech-savvy, they needed a simple and efficient way to access and track inquiries without navigating complex systems.

Our Solution

We focused on two key areas: User Experience (UI/UX) and Enquiry Management.

1. Intuitive UI/UX Design

We designed the website with a clean, engaging, and easy-to-navigate interface. Our approach ensured:

• Modern and Professional Look – A visually appealing design that aligns with the company’s brand identity.
• Seamless Navigation – A well-structured layout that reduced bounce rates by an estimated 25%.
• Mobile Responsiveness – A mobile-first design approach ensured 100% compatibility across devices, boosting mobile engagement by 40%.
• Frictionless Enquiry Process – A simplified enquiry form that reduced form abandonment by approximately 30%.

2. Smart Enquiry Management with Google Sheets

To streamline lead management, we integrated Google Sheets with the website. Now, whenever a potential customer fills out the Enquiry form, their details are automatically recorded. This led to:

• Real-time Lead Access – Reduced lead retrieval time from 2–3 hours to instant access (0 minutes).
• Improved Response Time – Average response time improved from 24 hours to under 6 hours, resulting in a 70% faster follow-up rate.
• Reduced Manual Effort – Estimated savings of 10+ hours per month on manual data entry and follow-ups.
• Error Reduction – Minimized data entry errors by 95%, ensuring cleaner and more actionable data.

The Impact

• Enhanced User Experience – Increased average session duration by 35%, and page views per session by 50%.
• Increased Efficiency – Zero manual input for lead tracking, resulting in a 3X increase in team productivity.
• Better Lead Management – Conversion rate from enquiry to sale improved by approximately 20% in the first quarter post-launch.

Conclusion

By prioritizing UI/UX and smart automation, we created a powerful yet simple solution for the client. The new website not only provides a great user experience but also simplifies Enquiry management, making operations smoother and more efficient. This project highlights how the right blend of design and technology can transform business processes—with tangible results like 20% higher conversion rates, 70% faster response time, and 10+ hours saved monthly.