Overview

Co-working space provider in eastern Pune, India wanted to develop website and build basic digital marketing strategy for cost-effective office space aimed for working professionals, entrepreneurs and start-ups

Challenge

• Cost-effective website development
• Basic digital marketing setup, which is maintainable in long run by small organization

Solution

Strategy :

• Competitive analysis of Co-Working Spaces in nearby area
• Designing static website with proper “Call To Action” strategy
• One time SEO tagging and basic Social Media integration to website

Steps followed :

• Finalizing outline of website and Call to Action requirement
• Static website Design, SEP tagging at beginning
• Google business registration
• Setting up social media profiles for Facebook, Instagram, LinkedIn, Twitter. Shared initial posts with customized images to initiate social media marketing to improve organic reach

Results

• Website is developed in record time of about 1 week
• Basic SEO and Social Media setup integrated at the time of deployment. Customer is able to manage organic reach to potential leads using Social Media and website