Overview
The founder himself is a Gazal Singer, Poet, and Writer. He has 2000+ variety of Urdu Gazals, Shayaris, and poetries. He wants to make his own brand/identity as a Gazal writer. As he was not aware of Digital Branding.
Challenge
Client has lots of data (Gazals/Poetries/ Shayaries) & Videos but they didn’t get much traffic & followers on website & Social media. He wants to reach out to the wider audience & also wants his social appearance on Web so he reach us for personality Branding. Our client’s most of the Gazals are in Urdu languages.
Solution
Strategy :
Make Persona on basis of their experience, expertise, Competencies & Achievements within a community, industry & Market place for Personal Branding.
Strong Social Media Presence- Build persona over with the use of twitter, Facebook, Instagram, Snapchat & other profile branding sites. So that he can connect with his followers and supporters.
Find right Audience.
Reputation Maintenance.
Steps followed :
Segregate audience required to achieve the goal.
Perform an audit of Client’s online footprint.
Remove threats hurting the reputation in search results.
Create & Post assets (Videos/ Shayaries /content) highlighting the best qualities.
Implement SEO Strategies for increase the Organic reach.
Strengthen his credibility by maintaining his reputation on web/ social media.