The founder himself is a Gazal Singer, Poet, and Writer. He has 2000+ variety of Urdu Gazals, Shayaris, and poetries. He wants to make his own brand/identity as a Gazal writer. As he was not aware of Digital Branding.
Client has lots of data (Gazals/Poetries/ Shayaries) & Videos but they didn’t get much traffic & followers on website & Social media. He wants to reach out to the wider audience & also wants his social appearance on Web so he reach us for personality Branding. Our client’s most of the Gazals are in Urdu languages.
Make Persona on basis of their experience, expertise, Competencies & Achievements within a community, industry & Market place for Personal Branding.
Strong Social Media Presence- Build persona over with the use of twitter, Facebook, Instagram, Snapchat & other profile branding sites. So that he can connect with his followers and supporters.
Find right Audience.
Steps followed :
Segregate audience required to achieve the goal.
Perform an audit of Client’s online footprint.
Remove threats hurting the reputation in search results.
Create & Post assets (Videos/ Shayaries /content) highlighting the best qualities.
Implement SEO Strategies for increase the Organic reach.
Strengthen his credibility by maintaining his reputation on web/ social media.